Toyota has been one of the slowest legacy automakers to seriously start the transition to fully electric vehicles. That’s weird since Toyota led the way with hybrids, but it also makes sense for that reason — leaders of a tech transition are often laggards in the next one, as they try to cling onto glory and market share in the industry that’s being left behind. Anyway, in China, you really can’t get by any longer unless you get into the E V market. Plugin vehicles now account for about half of new vehicle sales in the country.
So, Toyota now has the fully electric bZ5 on the market. Naturally, though, the company had to lean on a true market leader to make this happen. Toyota went all the way to the top and got batteries for the bZ5 from BYD. And the coupe S U V has now launched.
The Toyota bZ5 has a starting price of just RMB 129,800 ($ 18,090). Other versions of the car with a few more bells and whistles cost RMB 139,800 ($ 19,490) or RMB 159,800 ($ 22,280). The bZ5 could really end up doing well, as it is a competitive offering and the Toyota brand is still strong overall. The Toyota bZ5 also has a peak motor output of 200 Watt, and can thus get from 0 to 50 km/h in just 3.4 seconds. The base version comes with a 65.28 kilowatt hour LFP battery, uses 13.5 kilowatt hour per 100 kilometers, and gets 550 kilometers (340 miles) of range on the CLTC testing cycle. If you want to pay a bit more, you can get the 73.984 kWh battery pack with 630 kilometers (390 miles) of range.
It’s a decent offering, especially from an industry laggard, but it is powered by BYD batteries after all. Let’s see if it can break into the top 20 in the hyper-competitive Chinese E V market.
Toyota, while a pioneer in hybrid technology, has been relatively slower to embrace a full Battery Electric Vehicle (B E V) offensive compared to some other major automakers. However, they are now significantly ramping up their E V launches and have several new models either recently introduced or planned for the near future.
Here’s a breakdown of Toyota’s recent and upcoming E V launches:
Current and Recently Launched B E V Models:
Toyota bZ4X: This was Toyota’s first mass-market dedicated B E V, launched globally in 2022. It’s a compact S U V built on the e-TNGA platform. Toyota has been continuously updating and enhancing the bZ4X since its debut, with the 2025 bZ4X featuring improved battery technology, increased power output, and software enhancements for better efficiency and convenience. It’s available in both FWD and AWD configurations.
Key E V Launches and Plans for 2025 and Beyond:
Toyota is pushing forward with a “multi-pathway strategy” for carbon neutrality, which includes a strong focus on B E V, especially for the European and Chinese markets, and expanding to other regions. They plan to launch 10 new E V by 2027, tripling their current lineup.
Here are some of the prominent recent and upcoming BEV launches:
Toyota bZ3X: This compact electric SU V was recently launched in China (as of June 2025). Co-developed with GAC, it’s praised for its mature design language and advanced driver-assistance systems that prioritize comfort and predictability in urban traffic. It’s built on the same platform as the GAC Aion V.
Toyota C-HR+ (or C-HR EV): Expected to launch in Europe in the second half of 2025, this all-new, all-electric C-segment SUV is based on the Compact SUV concept revealed in 2022. It will offer two battery options (57.7 kWh and 77 kWh) and FWD/AWD, with a strong focus on stylish design and dynamic performance.
Toyota Urban Cruiser EV (or Urban SUV): This all-new compact SUV, developed from the Urban SUV Concept presented in 2023, is also scheduled for launch in Europe in the second half of 2025, and is expected in markets like India in Q2 2025. It will offer two battery pack options (49 kWh and 61 kWh) using lithium-iron phosphate technology for durability and cost benefits, with FWD and AWD choices. It’s designed for urban maneuverability while maximizing passenger space.
New Toyota B E V Models (2026 onwards):
Three-row electric S U V: Toyota is planning to begin production of its first three-row electric S U V in Kentucky and Indiana, U S A, starting in 2026.
Smaller C HR and rugged bZ Woodland electric SUVs: These are also slated for launch in the US in 2026, targeting different segments.
Lexus RZ: While a Lexus model, it’s part of Toyota’s broader E V strategy. The RZ is an electric S U V that has seen updates, and a new RZ is expected to launch in Europe.
Lexus ES sedan (E V version): An electric version of the Lexus ES sedan is expected to join the lineup in the US.
Next-gen Lexus E V: A next-generation Lexus E V is scheduled for production in Japan around August 2027.
Subaru-developed electric S U V: Around 2027, Subaru will build a new electric S U V developed with Toyota, expected to arrive in North America, Europe, Japan, and other global markets.
Electric Hilux Pickup: Toyota is planning an electric version of its popular Hilux pickup for markets like Thailand, to compete with other electric trucks.
Toyota’s Broader Electrification Strategy:
It’s important to note that while ramping up B E V , Toyota continues its “multi-pathway” approach, which also heavily involves:
Hybrid Electric Vehicles (H E V ): Toyota remains a leader in hybrids, continually updating models like the Prius, RAV4 Hybrid, and Highlander Hybrid.
Plug-in Hybrid Electric Vehicles (P H E V ): Models like the Prius Prime (Plug-in Hybrid) and RAV4 Prime (Plug-in Hybrid) are key to their strategy, offering increased electric-only range. Toyota aims for P H E V to account for about 20% of US sales by 2030.
Fuel Cell Electric Vehicles (F C E V): The Toyota Mirai is their prominent F C E V, using hydrogen to produce electricity with water as the only byproduct.
Advanced Battery Technologies: Toyota is investing heavily in next-generation battery technologies, including units tailored for low-cost, performance, and high performance, with plans for the first solid-state batteries to launch in the future, potentially transforming EV performance.
In summary, after a cautious start, Toyota is now actively accelerating its B E V rollout with a diverse range of models planned across various segments and regions, while also continuing to leverage its strengths in hybrid and plug-in hybrid technologies.
Toyota’s future is characterized by a strategic, multi-faceted approach to mobility and carbon neutrality, moving beyond a sole reliance on internal combustion engines and even purely battery-electric vehicles. While they were initially seen as slower to adopt B E V compared to some rivals, they are now significantly accelerating their efforts in this area, alongside continued advancements in other technologies.
Here’s a breakdown of Toyota’s future vision:
Accelerated Electrification (with a Multi-Pathway Approach):
Massive B E V Expansion: Toyota is making a strong push into Battery Electric Vehicles (B E V ). They plan to launch 10 new E V by 2027, tripling their current lineup, and aim to have 15 E V models globally by 2027. This includes new electric S U V like the Urban Cruiser E V and a completely new C-HR E V, along with a three-row electric S U V for the North American market (starting production in Kentucky and Indiana from 2026).
Production Localization: To mitigate risks from tariffs and reduce delivery times, Toyota is expanding E V production beyond Japan and China to the United States, Thailand, and Argentina. An electric Hilux pickup is notably planned for production in Thailand to cater to regional demand.
Next-Generation Batteries: This is a crucial pillar of Toyota’s E V strategy. They are developing a range of advanced battery technologies:
“Performance” Lithium-ion batteries: Targeting over 800km (500 miles) of range with improved aerodynamics and weight reduction, 20% cost reduction, and 20-minute charging (10-80% SoC) by 2026.
“Popularization” LFP (Lithium Iron Phosphate) batteries: Utilizing bipolar technology for a 20% increase in range, 40% cost reduction, and 30-minute charging (10-80% SoC) by 2026-2027, aimed at more affordable models.
High-Performance” Lithium-ion batteries: Offering over 1000km (620 miles) of range, 10% cost reduction compared to the “Performance” battery, and 20-minute charging (10-80% SoC) by 2027-2028.
Solid-State Batteries: This is perhaps the most anticipated development. Toyota aims for mass production of its first-generation solid-state batteries by 2027-2028, targeting a 20% increase in range over current “Performance” batteries and ultra-fast 10-minute charging (10-80% SoC). Further advancements could push range to over 630 miles.
Continued Hybrid and P H E V Leadership: Toyota remains committed to its highly successful Hybrid Electric Vehicle (H E V) and Plug-in Hybrid Electric Vehicle (P H E V) lineups. They see these as vital steps in the transition to carbon neutrality, particularly in regions where E V infrastructure is still developing or consumer needs favor longer ranges without charging stops. Updates to popular models like the Camry, RAV 4, and Highlander will emphasize hybrid powertrains.
Hydrogen Fuel Cell Technology: Toyota is a leading advocate for hydrogen. They are developing third-generation fuel cell systems for 2026, which are more compact, offer increased efficiency, and aim for durability up to one million kilometers. This technology is being explored not only for passenger vehicles (like the Mirai) but increasingly for heavy-duty trucks and buses, crucial for decarbonizing commercial transportation. Toyota is also actively working with partners to build out hydrogen refueling infrastructure.
2. Next-Generation Vehicle Architecture and Technology:
Modular Platforms: New B E V will be built on modular platforms like e TNGA, allowing for greater design freedom, reduced battery height (down to 100-120mm for better aerodynamics and lower vehicle height), and optimized space.
Arene Operating System: Toyota is developing its own software platform called “Arene” to enable “software-defined vehicles.” This will allow for seamless over-the-air (OTA) updates, continuous improvement of features, and better integration with smart devices.
Advanced Safety (Toyota Safety Sense): Future models will feature the latest iterations of Toyota Safety Sense (TSS), incorporating advanced driver-assistance systems like predictive collision avoidance, adaptive cruise control, and lane-keeping assist, leveraging AI for enhanced safety.
Connectivity and User Experience: Cloud-based multimedia systems, smartphone integration, and O T A updates will enhance the in-car experience, keeping vehicles current with the latest software and connectivity features throughout their lifespan.
3. Beyond Personal Mobility: AI and Robotics:
Autonomous Driving: Toyota, through its Toyota Research Institute (T R I) and partnerships with companies like N T T, is heavily investing in A I and robotics for autonomous driving. They plan to invest $ 3.3 billion with NTT by 2030 to develop AI-assisted autonomous driving software, with a goal of implementation by 2028. The focus is on improving road safety by predicting and responding to traffic accidents.
Robotics for “Mobility for All”: TRI’s focus extends to robotics, particularly for assistive robots that can help people in and around the home, improving quality of life, especially for seniors.
AI in Manufacturing: Toyota already applies A I programs in its manufacturing lines to improve efficiency and quality.
4. Performance and Motorsport:
GR (Gazoo Racing) Expansion: Toyota continues to prioritize “fun to drive” vehicles, with plans for new high-performance variants under the GR brand. These models, inspired by motorsport engineering, will offer more powerful engines, sport suspension, and lighter materials.
Overall Vision:
Toyota’s future is centered on its “Mobility for All” vision and a “multi-pathway” strategy to achieve carbon neutrality globally by 2050 (and in Europe by 2040). This means offering a diverse range of low and zero-emission solutions – including advanced hybrids, plug-in hybrids, battery electric vehicles, and hydrogen fuel cell vehicles – to cater to varying regional needs, infrastructure readiness, and customer preferences. The company emphasizes that there isn’t just one solution to decarbonization and aims to provide accessible options so that no one is left behind in the transition to sustainable mobility. While facing stiff competition, particularly in the rapidly evolving E V market, Toyota is making significant investments and strategic shifts to regain its competitive edge and lead the automotive industry into a more sustainable future.