Nissan is embarking on an ambitious journey to reclaim its former glory in the electric vehicle (EV) sector, with a significant pivot towards the burgeoning Chinese market. At Auto Shanghai in April, the Japanese automaker unveiled two key products underscoring this renewed commitment: the Dongfeng-Nissan N7, an all-electric sedan, and the highly anticipated Frontier Pro Plug-in Hybrid (PHEV) pickup. These launches are not isolated events but integral components of a larger, “domestic first, global after” strategy, heavily backed by a substantial 10-billion-yuan (approximately $1.37 billion) investment over the next three years. This aggressive roadmap aims to introduce three new vehicles in China by 2026, followed by another five by 2027, showcasing Nissan’s determination to strengthen its global position by dominating in a market known for its rapid EV adoption and fierce competition.
The Frontier Pro PHEV, slated for delivery by the last quarter of this year, represents more than just a new model; it signifies a critical strategic shift in Nissan’s long-standing partnership with Dongfeng. While a conventional gasoline-powered sibling already exists within the Zhengzhou Nissan Automobile Co., Ltd. (ZNA) portfolio, designed specifically for the Chinese market, the Frontier Pro PHEV elevates this offering with an advanced electrified powertrain.
Beyond Badge Engineering: A True Nissan Pedigree
It would be an oversimplification to dismiss the Frontier Pro PHEV as mere “badge engineering” of an existing Dongfeng product, such as the Rich 5 EV. Extensive rethinking and re-engineering have gone into this pickup, ensuring it carries a distinct Nissan DNA. While the N7 is a Dongfeng-Nissan joint venture product, the Frontier Pro PHEV is distinctly a Zhengzhou-Nissan release. It is not to be confused with the Zhengzhou Z9, which belongs to an entirely different brand and lineage. Despite being a collaborative effort, the Frontier Pro PHEV is unequivocally a clear expression of Nissan’s design language and technological advancements.
This includes distinctive exterior styling cues based on Nissan’s “Rugged Tech” design philosophy. The pickup boasts an illuminated Nissan logo, an aggressive LED headlight array, and hefty 18-inch alloy wheels shod with 265/65R18 tires. Notably, its design incorporates nostalgic elements inspired by the iconic 1980s Nissan D21 Hardbody, a truck revered for its durability and utilitarian aesthetic. These nods to heritage include the three characteristic slots on the front of the hood, rugged side body cladding, and chiseled-edge side mirrors, blending a modern, electrified future with a celebrated past.
Engineering Prowess: The Rugged Tech Powertrain
Underpinning the Frontier Pro PHEV’s capabilities is a sophisticated “Rugged Tech” engineered plug-in hybrid system. This powertrain combines a 1.5-liter turbocharged four-cylinder engine with a high-output electric motor seamlessly integrated into the transmission. The combined system delivers a formidable output of over 300 kW of power and an impressive 800 Newton meters of torque, positioning it as a highly capable contender in the pickup segment.
One of its most compelling features is the substantial pure electric range, boasting up to 135 km (83 miles) on a single charge according to CLTC standards. This makes the Frontier Pro PHEV an ideal solution for daily urban commutes and short-distance tasks, offering significant fuel savings and reduced emissions.
The pickup’s robust architecture is further enhanced by a 5-link rear suspension and Intelligent All-Wheel Drive. This advanced system meticulously manages torque distribution to both the front and rear wheels, utilizing an electromechanical rear differential lock – a blend of traditional robustness with new-age technology. The integration of the electric motor into what Nissan refers to as a “dedicated hybrid transmission” ensures a powertrain that is not only speedy on paved roads but also exceptionally capable in challenging off-road conditions. To optimize performance across various terrains and driving preferences, the Frontier Pro PHEV offers four distinct drive modes: ‘Hybrid,’ ‘Pure Electric,’ ‘Performance,’ and ‘Snow.’ Furthermore, mirroring the increasing demand for versatility in modern vehicles, the Frontier Pro PHEV is equipped with a Vehicle-to-Load (V2L) port, leveraging its plug-in hybrid battery to supply up to 6 kW of power, making it a portable power station for camping, job sites, or emergencies.
Inside, the cabin takes a modern, almost concept-like approach with a minimalist design. A 10-inch digital instrument cluster and a prominent 14.6-inch infotainment system dominate the dashboard, offering a sophisticated user experience. Beyond its workhorse capabilities, the Frontier Pro PHEV prioritizes comfort with available features like heated, ventilated, and massage functions for the front seats. A glass roof adds to the airy feel of the interior, while an electronic bed cover provides secure storage.
The Chinese Market: A Testbed for Global Ambition
Nissan’s strategy in China is multifaceted. The country’s pickup truck market has witnessed burgeoning sales, with consistent growth rates of 10% to 12% annually since 2020. While not on the scale of the U.S. or Thailand, this sustained growth presents a lucrative opportunity for Nissan to establish a strong foothold with electrified models. Dongfeng’s existing EV pickup, the Rich 5 EV (and its updated Dongfeng Rich 6 EV 450 sibling in markets like the Philippines, boasting a 450 km range and a one-ton payload capacity), provides a foundation, but Nissan’s intent with the Frontier Pro PHEV is to offer a product that surpasses mere electrification.
The Frontier Pro PHEV is not just a commercial vehicle; its design for families seeking a dual-purpose vehicle that can comfortably handle daily urban driving and weekend adventures highlights a broader appeal. This aligns with the evolving preferences of Chinese consumers who increasingly demand versatile and environmentally conscious transportation solutions.
Overwhelming Customer Response and Future Outlook
The early reception to the Frontier Pro PHEV in China has been nothing short of phenomenal. According to sources within ZNA, sales inquiries have piled up quicker than anticipated, reaching “tens of thousands” even before official sales orders were widely accepted. This “overwhelming” response suggests a strong market appetite for a capable, electrified pickup truck from a reputable brand like Nissan. While specific pre-selling numbers are yet to be officially released, the initial interest underscores the potential for the Frontier Pro PHEV to be a significant success.
It is important to note that the Frontier Pro PHEV, in its current trim, will not be making its way to the North American market. Nissan has different plans for North America, with a plug-in hybrid Frontier model slated for introduction around 2028. This regional differentiation highlights Nissan’s tailored approach to various markets, adapting its product offerings to local regulations, consumer preferences, and competitive landscapes.
Nissan’s aggressive investment and product rollout in China, epitomized by the Frontier Pro PHEV and N7, signal a decisive move to regain its leadership in the EV space. By focusing on “domestic first, global after,” Nissan is leveraging the rapid innovation and market acceptance of new energy vehicles in China as a springboard for its global electrification strategy. The Frontier Pro PHEV, with its blend of rugged design, advanced plug-in hybrid technology, and strong early customer interest, is a testament to Nissan’s renewed commitment and a compelling indicator of its potential resurgence in the global automotive landscape.
On another news The Nissan N7 deliveries reached 10,000 units in 45 days in China. Priced at 119,900 yuan (16,720 USD), this electric sedan boasts a 4.9-meter body length, an e-motor for 200 kW (268 hp), and up to 635 km of CLTC range.
The Nissan N7 is the first NEV product from the Dongfeng-Nissan joint venture, launched on April 28. This model got 10,000 orders 18 days after the launch. On June 16, Dongfeng-Nissan secured over 20,000 orders. The N7’s deliveries kicked off on May 17. 45 days later, Nissan announced the 10,000th delivery in China. Previously, it was reported that Nissan is exploring bringing the N7 to Japan.
Nissan N7 deliveries
On June 30, Nissan officially shared that the 10,000th N7 electric sedan was delivered to a customer. Company officials shared that it took 45 days to reach this sales goal. According to China EV DataTracker, 3,034 units of the N7 were sold in May. Interestingly, 645 more units of N7 were registered in April 2025. CarNewsChina assumes these are vehicles for test drives and display at dealers since official deliveries kicked off only on May 17.
It seems that Nissan delivered over 6,000 N7 sedans in June. It isn’t a significant number for the vast Chinese market. We can compare it with the Xpeng Mona M03, which has a similar starting price of 119,900 yuan. It sold 10,900 units in May. However, the N7 seems to be doing better than the China-made Mazda EZ-6 (Mazda 6e). This model sold 1,821 units in May.
It was previously reported that Nissan is considering bringing the N7 to Japan. However, this information wasn’t officially proven. The international release will help to accelerate the Dongfeng-Nissan JV’s electrification development.
More about Nissan N7
The Nissan N7 is a large sedan with dimensions of 4930/1895/1487 mm. Its wheelbase reaches 2,915 mm. Thanks to a sleek body shape, the N7 has a drag coefficient of 0.208 Cd. This model adopts the V-Motion design language with a closed front end and ISD interactive panels in the front end.
The Nissan N7’s interior adopts a large 15.6-inch 2.5K screen that sits in the center console. Another highlight is a two-spoke steering wheel with a gear shifter mounted behind it. Other features include an LCD instrument panel, two wireless phone charging pads for 50 W, and two cup holders. The car adopts the driver’s assistance system developed by Dongfeng and Momenta.
The Nissan N7 has two powertrain options. The entry-level model adopts a 58 kWh LFP battery from Sunwoda. It sends power to a single electric motor in the front axle for 160 kW (215 hp). The range lies in a 510 – 540 km range. The second powertrain variant offers a 73 kWh LFP battery from the same supplier. It powers the 200 kW (268 hp) e-motor. The CLTC range is 625 km. This sedan speeds up to 100 km/h in 6.9 seconds.
The Nissan N7 is available in five trim levels. Prices are as follows:
- Nissan N7 510 Air – 119,900 yuan (16,720 USD)
- Nissan N7 510 Pro – 129,900 yuan (18,110 USD)
- Nissan N7 625 Pro – 139,900 yuan (19,505 USD)
- Nissan N7 510 Max – 139,900 yuan (19,505 USD)
- Nissan N7 625 Max – 149,900 yuan (20,900 USD)