Zeekr, the premium electric vehicle brand under Geely, today announced its comprehensive product refresh plan for the second half of 2025.
The Zeekr X is slated for an update between September and the fourth quarter of this year. This refresh will introduce a new variant featuring the battery from Geely’s Energee Battery and subtle adjustments to the interior design.
In the fourth quarter, the Zeekr 007, Zeekr 001, and Zeekr 7X are all scheduled for updates. The Zeekr 007 will receive minor interior and exterior detail adjustments, while its assisted driving solution and battery-electric drive system will remain unchanged. The Zeekr 001 is set to receive the Thor-U chip and a 900V high-voltage system, alongside minor interior and exterior tweaks. Similarly, select variants of the Zeekr 7X will also be equipped with the Thor-U chip and 900V high-voltage system, with minor interior and exterior refinements.
Zeekr emphasised that the final configuration details for these updated products will be confirmed at their respective launch events. Other existing models currently on sale do not have any planned updates for this year. In a move to balance the interests of both new and existing customers during this product transition, Zeekr is offering several limited-time incentives for current models of the Zeekr X, 007, 001, and 7X. These include a 5-year, 0% interest financing policy and optional upgrade packages. Zeekr has also stated that these purchasing incentives will be adjusted once the updated models are officially launched. Industry observers quoted by the Chinese media Youth.cn views Zeekr’s proactive announcement as a step towards greater transparency in a highly competitive and rapidly evolving new energy vehicle (NEV) market. This move allows consumers to make informed decisions, granting them both the right to know and the right to choose.
This marks Zeekr’s first public product update plan in a year, fulfilling its previous commitment not to update models within the last year.
pithy_pun said So what exactly is the split if any at Geely? Thought Lynk & Co did their PHEV/EREVs and Zeekr did BEVs.
lafeber said From what I’ve read, batteries in China will be at $36 per kWh next year. Would hybrids make sense for cars then?
So you can see people are wondering if this plan would work or not, so far they have been doing great, let’s get to know how they have been doing so far.
An Overview of Zeekr’s Performance in H1 2025
Zeekr, the premium electric vehicle (EV) brand under Geely Holding Group, demonstrated a solid, albeit complex, performance in the first half of 2025. The brand’s sales trajectory was marked by a strategic focus on expanding its product portfolio and leveraging its recent integration with Lynk & Co. While the overall delivery numbers show positive year-on-year growth, a closer look at the quarterly and monthly data, as well as the competitive landscape, provides a more nuanced picture of the brand’s position in the rapidly evolving EV market.
For the first six months of the year, Zeekr delivered a total of 90,740 vehicles. This figure represents a 3.27% increase compared to the same period in 2024. This growth, while modest, is significant given the intense competition in the Chinese and global EV markets. It speaks to Zeekr’s ability to maintain a strong foothold and attract a loyal customer base with its premium and technologically advanced offerings.
Detailed Quarterly and Monthly Sales Analysis
Zeekr’s performance in the first half of 2025 can be best understood by breaking down its sales into two distinct quarters.
First Quarter (Q1) 2025: A Strong Start
The first quarter of 2025 was a period of robust growth for Zeekr. The brand delivered 41,403 vehicles, a substantial increase of 25.2% compared to the first quarter of 2024. This strong start can be attributed to several factors, including the continued popularity of existing models and the positive market reception of newly launched vehicles.
- January 2025: Zeekr started the year with a delivery of 11,960 vehicles. This monthly figure, while lower than the subsequent months, is a reflection of the seasonal purchasing patterns often seen in the Chinese market due to the Lunar New Year holiday.
- February 2025: The brand saw an uptick in deliveries, reaching 14,039 vehicles. This was an impressive 86.9% year-on-year increase for the month, showcasing a significant surge in demand and the brand’s effective sales strategies.
- March 2025: Zeekr concluded the first quarter on a high note, with 15,422 deliveries. This figure, combined with the deliveries from January and February, solidified a strong overall performance for the quarter, allowing the brand to comfortably exceed its Q1 2024 results.
The first quarter’s success was not just a matter of volume; it was also a story of improved financial health. Zeekr reported a gross margin of 19.1% for the first quarter, a notable increase from 16.3% in Q1 2024. This improvement was driven by a favorable product mix and effective cost-saving initiatives, highlighting the brand’s growing operational efficiency.
Second Quarter (Q2) 2025: A Mixed Performance
The second quarter presented a more mixed picture for Zeekr. The brand’s total deliveries for Q2 were 49,337 vehicles, which, while a 19.16% increase from the first quarter, represented a 9.99% decrease compared to Q2 2024. This year-on-year decline is a key point of analysis, suggesting that while the brand is growing sequentially, it is facing new market dynamics and intensified competition.
- April 2025: Deliveries for April were 13,722 vehicles. This was a slight dip from March, which can be attributed to market adjustments and the launch of new models that often lead to temporary shifts in consumer purchasing behavior. The brand also launched the Zeekr 7GT, a new shooting brake model, which was expected to contribute to future sales.
- May 2025: This month saw the highest delivery number for the first half of the year, with 18,913 vehicles. This surge can be seen as a recovery from the April dip and a strong indicator of consumer interest in Zeekr’s latest models, particularly with the new 7GT entering the market and the anticipated launch of the Zeekr 9X.
- June 2025: The quarter ended with a delivery of 16,702 vehicles. This was a month-on-month decrease of 11.67% and a year-on-year decrease of 16.93%. This decline, while a cause for concern, is also part of the cyclical nature of the automotive market and the competitive pressures from other Chinese and international EV brands. It is also important to note that Zeekr Group’s overall deliveries (including Lynk & Co) were up in June, indicating a strategic shift in brand focus or market response.
Factors Influencing H1 2025 Sales Performance
Zeekr’s sales in the first half of 2025 were shaped by several critical factors:
- Strategic Acquisition of Lynk & Co: A major event for Zeekr was the completion of its transaction to acquire a 51% stake in Lynk & Co in February 2025. This integration led to the formation of Zeekr Group, which now encompasses both brands. While the delivery numbers provided here are for the Zeekr brand specifically, the merger created operational synergies and expanded Zeekr’s distribution network. This move is expected to have a significant positive impact on the brand’s long-term global reach and competitiveness.
- Product Launches and Portfolio Expansion: Zeekr continued to refresh its lineup with the introduction of new models like the Zeekr 7GT. The brand’s focus on a diverse portfolio, including a full-size shooting brake, sedans, SUVs, and MPVs, is a key strategy to appeal to a wider range of customers.
- Intense Market Competition: The Chinese and global EV markets are fiercely competitive. Zeekr faces pressure from domestic rivals like NIO, Li Auto, and BYD, as well as international players like Tesla. The brand’s ability to maintain a premium price point while navigating this competitive landscape is a testament to its strong brand positioning and product quality.
- Global Expansion: Zeekr has been actively expanding its presence in international markets, with plans to enter countries like Australia, Japan, and South Korea in 2025. The brand also announced that its 15,000th overseas vehicle was delivered in January, demonstrating its growing global footprint.
In conclusion, Zeekr’s sales performance in the first half of 2025 was a story of strong initial growth followed by a more challenging second quarter. The brand’s total deliveries of 90,740 vehicles for the period, a 3.27% year-on-year increase, confirm its continued growth trajectory. However, the year-on-year decline in Q2 deliveries highlights the dynamic nature of the EV market and the need for ongoing strategic adaptation. With its recent acquisition of Lynk & Co, a refreshed product lineup, and a focused global expansion plan, Zeekr is well-positioned to capitalize on future opportunities and navigate the challenges of the premium EV segment. The second half of 2025 will be a critical period to watch for how the brand leverages these strategic moves to regain its momentum and achieve its ambitious growth targets.